A. INTRODUCTION
Globalization era today offers a lot of the opportunities by the increasing needs of people, especially today's technology is rapidly evolving will also encourage improvement. Business is one of the efforts to satisfy human needs, in this modern era of opportunity and offered more and more, as a business we must be smart in looking at prospective business opportunities are not only oriented on money but on a much larger opportunity. Related to this is the line of business is the most potential. Broadly speaking, indeed all businesses have the potential and market its own will but better still if the business that we do is a necessity rather than consumers, and not just desirability. As well as the main basic human needs are clothing, housing and food. Now these basic human necessary is the need to increase that had now become the primary secondary, which had now become secondary tertiary. Such was the opportunity to be keen to take a look. One of the best opportunities to start a business is a business that knows no season and easily lost in the minds of the community or businesses that are temporal. Due to not knowing the season and is a staple at any condition the products that we prepare will always continue to be used indefinitely. One that I would peel the paper is the business or Refill Gallon Drinking Water. The business field is visible is simple, the goods are sold only drinking water, but now almost every home need a refill and as I explained above, this is a basic requirement and knows no season, so it deserves to be one of the business areas prospective.
B. DISCUSSION
Water is an important component that can’t be separated from human life. Development along with the technology to meet the needs of drinking water for many people appear various practical tool in the producing of drinking clean water, practical and hygienic. Seeing the business opportunities this one it is worth to be discussed on how to start a business and how to manage them.
1. Establishment of drinking water refill business
In the establishment there are two main things we must note that the product and marketing. Two components had been at the core of any business including drinking water refill business. We will talk about the product first.
a. products
Products here of course is the production of clean drinking water, hygiene and worthy of consumption. The main requirement of clean water there are three that tasteless, odorless and colorless or translucent. Then after that we look at ways to produce this water. Water production is not cooked with a stove, but through filter machine that serves to filter the water and kills bacteria so that water can to drink. The process is either raw water or water from the ground water that is clean PAM (Drinking Water Company), then processed at this screening tool in several stages, then it will produce a ready to drink water stored in gallon-gallon that we prepare. Broadly speaking, that's the way it produces drinking water. And engine filters used today are widely available in the market with prices ranging from 11 million to 20 million for medium scale.
b. Marketing
Isn’t enough good quality we need a marketing strategy in marketing our products. Because marketing is the spearhead of the nets of a business. Marketing strategy are as follows:
1. The crushed products gallon we have to have a place of production or a strategic business location visible to the consumer, because usually the production process can be viewed directly by consumers. The strategic location means a place of business here we are close to the consumer, for example close to residence, boarding house, factory and office. Because that's are target market of this product.
2. Introduction of the product, how the product can be through the introduction of our efforts in the street so as to be seen by men, can also spread through our brochures or provided to consumers candidate. Introduction of products can also be done by the lobby and cooperation to potential consumers such as industrial and household so that they will become our regular customers.
3. Services, good service will give satisfaction to the consumer. First thing to do is care of our employees we have students to be friendly, polite and worked energetically to consumers, both with the system pick up the ball, consumers no longer need to bother to come to a place of business but from we who deliver gallon as well as through the delivery order.
4. Working hours, we try always there for consumers, because often when we go there in the daytime too busy consumers, so there is less integration of both. Therefore, the best opportunity is to provide an appropriate time for consumers because basically we serve customers. If you need help at holiday time we remain open, it will be even better.
5. Price, the price that we offer to the consumer should be the price of the suit is not too cheap and not too expensive. If we look at the production of a gallon of drinking water consumers can choose the appropriate price because we provide prices that vary according to the quality of drinking water. As well we also have to consider that there are competitors that we were also able to compete.
C. CONCLUSION
In starting a business is not easy even maintain is harder, required management, managing and developing a suitable business that we established in order to compete and get a hearts of consumers. Drinking water refill business is just one of many other business sectors. The main reason for the selection and description of the business purpose of this is because the author saw the potential and opportunities that exist in society. So it is worth if the business has become one of the prospective business references. We know that everything is not as easy as what the authors described above. The explanation above is just an outline of this business. Therefore, if you would really like to start a business needs learn more detail intricacies of the business.
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